Oracle has agreed to acquire Eloqua, Inc, a provider of cloud-based marketing automation and revenue performance management software for $23.50 per share or approximately $871 million, net of Eloqua’s ...

Oracle Eloqua is ramping up its paid media offering to marketers through a partnership with data-driven B2B display ad platform Bizo. And Bizo, in turn, has added marketing automation capabilities ...

The fall update for Oracle's Eloqua marketing automation tool includes integration with Facebook Custom Audiences for improved targeting, expanded partnerships in its AppCloud and a continued march ...

Oracle released updates to its B2B marketing automation platform, Eloqua, including new content creation, sales and auditing tools that aim to streamline marketing and sales processes and boost ...

CircleBack has begun offering contact intelligence database-as-a-service to enterprise businesses connected with Oracle’s marketing cloud software, Eloqua. The first major, enterprise-specific ...

Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of ...