The beloved Starwood Hotels brand is officially on its comeback tour. SH Hotels & Resorts will rebrand as Starwood Hotels, the storied hotel group started by hotelier Barry Sternlicht nearly 30 ...

What You Need to Know About the Marriott-Starwood Merger When Marriott International announced a $12.2 billion bid for Starwood Hotels and Resorts Worldwide, consumers weren't the only ones ...

and Treehouse Hotels, is celebrating its 10th anniversary by officially rebranding as Starwood Hotels, reviving the iconic global brand created nearly 30 years ago by Barry Sternlicht, one of the ...

Kudos to Starwood for taking this step. Starwood Hotels announced plans to stop buying shark fin for all of its hotels and restaurants worldwide starting in July, a gutsy move for a chain that had ...

Starwood recently changed its approach to the translation of websites for its 1,500 properties. Its move is a case study in how many hotel groups are getting savvier about using data to boost ...