Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm's panel measurement — which ...

Paramount Global has struck a deal with Nielsen Media Research for access to the measurement company’s data and analytics ...