Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year. This ...
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
While there are competitors, Nielsen’s ratings are usually the most-referenced, and they’ve even been used for streaming-exclusive properties such as NFL games on Prime Video, Peacock ...
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...
Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The accreditation from the Media Rating ...