Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Native ads are ads that don’t look like ads. They’re typically found at the bottom of a news page. Today, this modern marketing strategy is a true blue ocean market, and businesses are beginning to ...

Preciso's Piero Pavone is an experienced programmatic & native advertising specialist. Here, he shares his perspective on how ...

Dale Carr is Founder and CEO at Leadbolt. Mobile app publishers and marketers have many options when it comes to mobile advertising formats. From video ads, to rewarded video ads (aka incentivised ads ...

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

The banner ad is 16 years old. Ash Kumar thinks it’s time to kill it. Kumar is the CEO of mobile marketing company TapSense, which today announced its native ad marketplace for publishers. Through the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a race to offer native advertising to brands, some publishers and ...

Sign up for the daily CJR newsletter. Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market ...

In the last blog post I laid out the reasons why independent news media organizations need to hire their own salespeople. This way they avoid giving up ad revenue to tech platforms. They also offer ...