Nvidia's biggest gaming reveal at CES 2026 was DLSS 4.5, an update for RTX GPUs that can boost frames rendered by six times via multi-frame generation and sharpen images with an upgraded Transformer AI model.

For the first time in years, Nvidia declined to introduce new GeForce graphics card models at CES. CEO Jensen Huang’s characteristically sprawling and under-rehearsed 90-minute keynote focused almost entirely on the company’s dominant AI business, relegating the company’s gaming-related announcements to a separate video posted later in the evening.

A few months after releasing the GB10-based DGX Spark workstation, NVIDIA uses CES 2026 to showcase super-charged performance and even more developer tools.

Want to survive the crash? Find another way to make money with GPUs Today, Nvidia’s revenues are dominated by hardware sales. But when the AI bubble inevitably pops, the GPU giant will become the single most important software company in the world.

Nvidia’s $20 billion strategic licensing deal with Groq represents one of the first clear moves in a four-front fight over the future AI stack. 2026 is when that fight becomes obvious to enterprise builders.

The latest startup acquired by Nvidia is Brev.dev, which helps AI developers find the most cost-effective GPU compute across cloud providers. This comes after Nvidia acquired two other startups with the explicit purpose of expanding the capabilities of its ...

Nvidia Corp. and Amazon Web Services Inc. announced the expansion of the two companies’ collaboration on new chip technology, networking, cloud infrastructure and open models and physical AI. Fueling scale-up in infrastructure and custom silicon, AWS ...

Demand for AI chips is booming—and so is the need for software to run them. Chris Lattner’s startup Modular just raised $250 million to build the best developer tools for AI hardware. Lattner’s answer to that question is Modular, a software startup ...

At CES 2026, Nvidia unveiled Rubin, a new AI supercomputing platform that aims to accelerate the adoption of LLMs among the public.