With just two weeks before the start of the 2025-26 NBA season, NBCUniversal has exceeded its internal advertising expectations with nearly all inventory sold out and almost 170 partners investing in ...

Add Yahoo as a preferred source to see more of our stories on Google. On some level, I understand why a league like the NBA would want to keep a tight rotation of commercials for the playoffs. In the ...

The tech giant will add NBA and NASCAR rights this year, setting up to have premier live sports year-round, and it intends to capitalize on it. By Alex Weprin Senior Editor Amazon Prime Video is ...

As the NBA gets set to tip off its new 11-year, $76 billion media-rights juggernaut on Tuesday night, advertisers have already snapped up much of the available in-game inventory for the 2025-26 season ...

The NBA’s first-round playoff ratings hit their highest mark since 1993, boosted by expanded broadcast exposure from its $76 billion media rights deals with NBC, ESPN/ABC, and Amazon. NBC’s national ...

Squish them together into one sprawling 12,338 square-mile mass, and the 77 counties that make up the blended Indianapolis and Oklahoma City markets would yield a grand total of 1.99 million TV homes, ...

The NBA has reignited the holiday spirit by reviving its iconic "Jingle Hoops" ad with a modern spin. The updated version, called "Jingle Hoops Regifted," combines nostalgia with cutting-edge ...

Add Yahoo as a preferred source to see more of our stories on Google. SAN FRANCISCO, CALIFORNIA - OCTOBER 05: Bronny James #9 of the Los Angeles Lakers drives against Stephen Curry #30 of the Golden ...

On some level, I understand why a league like the NBA would want to keep a tight rotation of commercials for the playoffs. In the same fashion that a head coach of an NBA team keeps a tight playoff ...