Mycelium can be a protein-rich alternative to animal products. But will consumers accept it? The interplay of disgust and naturalness perceptions is the key, a new study suggests. Mycelium is often ...
In a world where consumers are increasingly concerned about the environment, fashion is being forced to get creative. Just as fur became a controversial material in the industry, animal leather has ...
Mycelium is the vegetative body of filamentous fungi. It consists of a dense three-dimensional network of microscopic tubes called hyphae that branch, fuse, and weave through organic substrates. As ...
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