Gimmicky popcorn buckets have become all the rage as part of blockbuster releases, and after the viral “Dune” bucket, a new ...

what is the popcorn bucket going to be?” The answer to that question came a few times this week with the official start of the summer movie season. Marvel’s latest film, Thunderbolts ...

From Barbie-branded popcorn at AMC theaters to immersive in-store movie tie-ins, the promotional game is rapidly evolving. Here’s how. Modern retail-film partnerships are no longer just about ...