It’s not that the Mini brand wants to reinvent the wheel. Except that maybe it does. It’s even reinventing the circle. “Charismatic Simplicity” is what the brand has termed its new design language, ...

BMW's latest iteration of the MINI Cooper showcases a fusion of classic design elements with modern electric technology, staying true to its roots while paving the way for an all-electric future. In a ...

Retro design is a trap. How do you continuously reinvent an old look while keeping it interesting and authentic? This was one of the many questions Mini designers had to answer as they shaped the new ...

Mini is embarking on an overhaul of its current line-up and is feverishly working on all-electric versions of the next-generation Cooper and Countryman. As part of its new development push, it is also ...

BMW has announced its fifth-generation Mini Cooper, and it's the first Mini EV to get a unique design that doesn't completely mirror its combustion counterparts. The first model is the Mini Cooper E, ...

Mini is updating its design language ahead of the debut of three new models in a short span of time, with the new style dubbed Charismatic Simplicity. The automaker will begin producing the next-gen ...