Following its recent acquisition of Manus AI, Meta has begun integrating the autonomous AI agent technology into its Ads Manager, highlighting its ongoing push toward AI-powered campaign processes.

If you’re a small business owner looking to maximize your marketing budget, here’s a tip. Meta holds the second-largest share of the digital ads market, and its all-in-one Meta Ads Manager tool can ...

Meta Platforms' (NASDAQ: META) latest earnings report made one thing abundantly clear: the firm’s advertising business is by far its most important growth driver. That business is operating at a pace ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns. Meta is rolling out ads on its Threads app, targeting a ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...