Here’s the payoff: 58% of successful martech projects reached ROI within six months. Only 33% of failures did, while 28% percent never saw any ROI at all. That’s not just bad luck. It’s the cost of ...

An exploration of the marketing tech and business skills and traits necessary to be a successful leader in today's evolving martech landscape Organizations say having a dedicated marketing technology ...

From staff rotation to a lack of training, we speak to marketing leaders about what can be done to close marketing’s stubborn martech skills gap.

Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern. The report ...

When implemented and operated well, marketing technology (martech) has the power to improve personalization, boost efficiency, and yield significant organizational impact. But success is far from ...

So much choice quickly becomes overwhelming and, without proper governance or martech expertise, produces messy, ineffective results. If you’re reading this, then chances are you’re aware of the ...

Australian marketers’ focus unsurprisingly remains on business growth – 77% of respondents said it was a key strategic priority. Growth is tied to customer acquisition, which came in second (48%) on ...

A recent Gartner study shows that martech spending went up in 2018 and investment in in-house labor went down. And Michael Korch, head of marketing at Full Circle Insights, isn’t happy about it. For ...

GroupM Australia has become the only media agency group to join the Adobe Ambassador Programme as a launch partner across AdTech and Martech. GroupM, WPP AUNZ’s media investment arm, today announced ...

A global survey of 1440 CIOs, CTOs and CMOs reveal that 95% of organisations say their customer experience is in critical need of improvement. The study, conducted by Avanade, shows more than 60% of ...