Market research firm SiriusDecisions recently released a report evaluating the top B2B marketing automation platforms being used by companies today. The platforms were scored on the basis on several ...

Oceanos, a B2B list intelligence company, announced the release of the Oceanos Cloud Portal, a solution designed to give users real-time data management and access to data cleansing and appending ...

Does your company use a marketing automation solution? If not, it's time to look into one. For-profit enterprises post videos, hold webinars, and produce virtual events to drive sales. How effective ...

Marketo is the most user-friendly. LoopFuse is the most recommended by current users. Act-On is often most often chosen by non-tech SMBs. And while SAS put on a strong showing as both a very ...

The temptation for clichés when writing this blog is hard to avoid – I’m sure I’ve written at least a couple of posts over the past few years with titles like ‘Marketing automation achieves critical ...

So now it’s official: Adobe is to acquire Marketo for a whopping fee of $4.75 billion, demonstrating the enduring appeal of marketing automation as a central pillar of the marketing cloud proposition.