Marketo announced the release of a new suite of features to its ABM platform. The company said the tools will help businesses further target, engage and measure key accounts. The features will enable ...

Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...

Marketing software maker Marketo is linking its engagement platform with Google AdWords and Google Analytics products. According to Marketo, integration is an effort to make marketing campaigns more ...

Consolidating systems wasn’t just about data. It was about eliminating inefficiency. Reporting, testing, and lead routing all became faster and cleaner.” — Ed Cervera, Project Lead, Orange Marketing ...

Nexmo, provider of a cloud communications platform, and Marketo have paired up to connect brands with customers via chat applications. Marketo customers will be able to conduct marketing campaigns via ...