Market analysis and segmentation profiles assist in identifying the universe of prospects, providing the insight necessary to reach them efficiently. Marketing resources can be effectively deployed by ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

When you can adjust your messaging, content, or offer dynamically, marketing becomes both personalized and truly predictive. Segmentation has moved beyond basic labels. It now depends on how well ...

Artificial intelligence (AI) technologies are lending a hand, allowing businesses of all types to integrate and automate ...

As the landscape of digital marketing continues to grow and transform, innovation is no longer an option. It’s imperative.

The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...