The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

On the surface, differentiating between advertising and promotion can be challenging. Many consumers don't see, or care, about the difference. While the two share qualities and characteristics, there ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

If you want to get any sort of ROI from your content marketing efforts, creating content is only half the game. To truly succeed, you have to make sure your content is being seen and shared by the ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Many marketers are facing unprecedented challenges due to the current high-inflation environment. As with any crisis, it is important for companies to understand how their consumers will likely behave ...

Getting your brand noticed early in its lifespan is crucial to pharma product position strategy, said Corinne Le Goff, VP, marketing, at Sanofi-Aventis. “The most money we can make at the beginning, ...