Let’s get this out of the way: We constantly live in uncertain times. Periods of tranquility are actually an aberration, if not an illusion. The relationship between marketing budgets and economic ...

Tariffs were almost certainly the flavor of the week over the last period. These taxes on imported goods are sending shockwaves through markets, upending pricing strategies, shaking consumer ...

The U.S. economy is navigating economic uncertainty in 2025, characterized by evolving trade policies, supply chain disruptions, and cautious consumer spending. Recent tariff implementations have ...

Shveta Singh, senior marketing and advertising professional, analyses the migration of marketing value and what will command ...

The complexities of building trust with customers, especially during the post-pandemic inflationary period, was highlighted by Christine Alemany, the CMO at i2c, in a recent HBR article. She finds ...

Walk into any tourism office, and you’ll find a team crafting campaigns to attract visitors. Down the hall—or sometimes even just a few desks away—another team is focused on economic development, ...

Discover how GDP, inflation, and employment can impact the US stock market. Learn to interpret key economic indicators to ...