Social media marketing can be a game-changer for businesses looking to boost their returns. The right strategies, when ...

The days of siloed marketing channels are long gone. In 2025, successful digital marketing strategies leverage the power of ...

3. Develop and Support the Right Tools and Systems Many law firms believe that technology alone can prove the ROI of marketing and BD activities. While certain technology tools can indeed help ...

For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...

Having your partners and community shape the research will give you content people want and a built-in audience interested in ...

You create all this content, but that's not enough to paint a full picture. What do these activities contribute to the business's bottom line? Without proving their marketing ROI, it's almost ...

Marketing has always had the potential to be a powerful business multiplier, but its true impact is often misunderstood — or underestimated. The key to changing that? A shift from reactive ...

Of those marketers who do measure ROI, 58% track revenue outcomes per marketing expenses, making that the most common metric. The second most commonly tracked metric was output per marketing resource ...

Our new guide, 3 Proven Strategies to Unlock 3x ROI with B2B Content Marketing, breaks down the core elements of an effective content marketing approach. Download this free resource to get expert ...

Combining both means greater productivity, faster campaign launches and better ROI. Don’t treat building AI-powered agents and running marketing automation as separate activities. They need to ...

(Image credits: LinkedIn) There has been growing scrutiny on marketing ROI, particularly post-Covid ... and gain deeper insights into how marketing activities influence revenue.