Lash primers are one of the most underrated products. They are the backbone of making your favorite mascara come to life! Yet ...

Below, two experts on the subject—an ophthalmologist and a makeup artist—are sharing their tips for keeping mature lashes ...

BEDFORD, Ind. It’s often been said that necessity is the mother of invention. Well, long eyelashes may not be a ...

Mario Dedivanovic has created some of the most iconic beauty looks of the past two decades ... lifts, and defines lashes. “Master Mascara is the formula I’ve always dreamed of creating ...

I've been getting regular lash lifts for just over a year, and despite loving what it has done for my look and makeup routine (it literally *buys* me time), the regular appointments have taken ...