Key takeaways BBB National Programs’ NAD rules that Reckitt must discontinue unqualified “eliminates odor” claims for Lysol ...

Comparison to Air Fresheners P&G challenged claims made in commercials, website advertising, and social media posts that directly compare Lysol Air Sanitizer to air freshener products. In the ...

In a challenge brought by The Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division has found ...

and claims comparing its Lysol Air Sanitizer to air fresheners. The National Advertising Division (NAD), however, recommended Reckitt discontinue unqualified “eliminates odor” claims made on ...