This as-told-to essay is based on a conversation with Trinity Howard, a 22-year-old loyalty tester in Tampa. It has been edited for length and clarity. Before I became a loyalty tester, I had my own ...
What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...
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