Design is a competitive advantage when it comes to building loyalty. Every time a person interacts with a digital interface or service, they’re experiencing design, whether they realize it or not — ...

Company says the partnership with Eagle Eye is aimed at enhancing customer engagement and supporting sales growth ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

A look at the hidden tradeoffs behind loyalty-driven growth — and how to avoid inheriting risks you didn't design for.

A customer loyalty program shouldn’t focus on your brand preferences — it should be all about the customer. Omnichannel loyalty programs can be one of the most successful tactics for boosting revenue ...

With more competition than ever, today’s consumer seeks convenience, utility, and value from the brands they frequent. And in a shifting economy, a loyalty program can often make the difference for a ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Customer relationship ...

Evolving customer behavior in recent years has highlighted the need for a future-driven approach while building a loyalty program. My company specializes in loyalty program management, as do many ...

High-performing customer loyalty programs, while complicated to operate, have proven to be well worth the effort. Several successful airline loyalty programs have a higher valuation than the ...

AAdvantage is the name of American Airlines' frequent flyer program. Founded in 1981, it was only the second such program in ...