Owners representing nearly 1,000 hotels demand Marriott revise the rules of its popular Bonvoy program.

Verizon launches new Simplicity plans dropping activation and upgrade fees while introducing a loyalty program with 3% back ...

A common complaint about mobile carriers is that they launch attractive new plans and other deals that are limited ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

As grocery prices remain a major concern for American households, loyalty programs have become one of the most effective ways ...

Carnival Cruise Line's new Carnival Rewards loyalty program offers a two-track system for earning rewards. Here's everything ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

Think Twice Before Joining These 20 Loyalty Programs Companies love loyalty programs. After all, they’re a great way to ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Significant societal shifts, like the pandemic, have transformed shopping habits. Many of today’s consumer values have shifted towards sustainability and personalized experiences among others. If your ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...