One of the most interesting things we’ve learned about national brands and local markets is that a strong local presence is a significant factor in brand engagement and certainly helps users recognize ...

We’ve got another entry in our Dealmakers to Watch series to open things up, as I speak to Anthony Catachanas of Tower Peak Partners about his career and his plans for his new firm. Catachanas ...

Thanks to AI, local SEO has a new standard. AI-powered search doesn’t just rank pages. It synthesizes answers from your site content, schema markup, listings data, and reviews, and then it decides ...

Most multi-location brands remain largely invisible in local searches, with the average brand failing to appear in three out of four local searches, ignoring over 50% of reviews and leaving 90% of ...

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, ...

As a long-time marketing professional, I’m glad to see so many companies taking SEO seriously. Even so, too many are focusing on the forest and not the trees. They’re hyper-focused on grabbing ...

Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, yet many geo-targeted search engine optimization (SEO) strategies still chase links over real connections.

AI may dominate search, but local queries still drive action. Discover actionable steps for maximizing your local presence across platforms. Generative AI is changing how users search. With instant ...

Local listing marketing and social media are essential tools for businesses looking to increase market share and visibility, with a staggering 46% of Google searches being location-related. Optimized ...

Ever since large online marketplaces began to dominate the shopping scene, the presence of local businesses in our everyday choices has somewhat diminished. The convenience and vast selection of ...

The presence of its head office in Nova Scotia was helpful for Sobeys in obtaining an untendered contract in 2024 as part of a new government buy-local program, MLAs on a legislature committee heard ...