Jodi Amendola is founder of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency in Scottsdale, AZ.

It is mandatory that you have a LinkedIn personal account and a verified email address before creating your own company page. It is not necessary to pay to have a LinkedIn company page; it is ...

Does it cost money to create a LinkedIn business page? A LinkedIn Company Page can be created in minutes by anyone who has a business name and an email address. What's great about it is that it's free ...

The cover image is the most commonly overlooked area of business profiles on LinkedIn. Often, companies don’t bother to put one up at all, making their page look lazy and unprofessional.