One of LVMH's biggest challenges was reinvigorating ... which are the "equivalent of putting a big fat logo on a bag," Rambourg said. The hope was that Tiffany products would become status symbols ...

Rolex’s gold-crown logo and brand name won’t adorn the podium, race track, and start clock. As part of a 10-year, multibrand deal between F1 and LVMH—the world’s largest luxury group ...