LEGO released 8 Star Wars set with the latest SMART play innovation. The bricks can now react to your builds without needing ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your complacent attitude to your Lego basket. Lego is bringing interactive bricks ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

Lego recently announced the biggest evolution to the Lego system of play since the 1970s – with a new Smart Brick filled with ...

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets Your email has been sent LEGO is bringing its bricks to life. The company unveiled LEGO Smart Play, a new platform that builds ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...