"You might hear our Smart Brick roaring like a jet plane or flushing like a toilet." ...

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive movement. But one expert on early learning says that could lessen the ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

Featuring LEDs and speakers, LEGO's Smart Bricks are meant to be the brand's first foray into smart technology as interactivity defines the marketplace.

After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...

When Lego first showed me Smart Play in action at CES 2026, my immediate reaction was pretty simple: this feels magical. Not techy. Not attention-grabbing. Just… fun in the way Lego usually is when it ...

More Lego Star Wars sets have been unveiled that are compatible with Smart Play bricks, including a landspeeder and AT-ST ...