LEGO Fast Time Builds

Lego, SMART Play

How Lego designed its new interactive Smart Brick

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other.

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LEGO SMART brick debuts at the Consumer Electronics Show in Las Vegas

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Lego announces new 'Smart Bricks'

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Lego’s ‘smart brick’ is a stupid idea

Lego was already the perfect antidote to our dopamine-addled culture.

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Lego unveils tech-filled Smart Bricks - to play experts' unease

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Amarillo Brick Convention features LEGO, displays and millions of bricks

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Lego launches ‘biggest innovation in decades’ with electronic smart bricks

The new brick looks and clicks into place like a regular one but its advanced electronics sense other smart bricks and minifigures and respond with real-time audio or light effects.

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Lego Smart bricks know you’re playing with them in new range of Star Wars sets

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Lego launches ‘biggest innovation in decades’ with new bricks

Dexerto

LEGO’s new SMART Play sets bring builds to life with real-time effects

The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use of screens.

2don MSN

Lego's next big thing powers a new generation of Star Wars Lego sets

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart technology to your Lego builds, thanks to a new smart brick. It's not just a lone brick,

Yardbarker on MSN

Introducing LEGO smart play: The most exciting evolution in screen-less play ever

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just populated every corner of our lives.