Lego, The brick
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Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny computer packed inside.
LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO SMART Play launch event at Mandalay Bay Convention Center on January 05, 2026 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for The LEGO Group)
LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, Launching Inside New Star Wars Sets LEGO has announced the Smart Brick, a chip-powered piece due to be integrated into upcoming sets that it describes as "the next exciting chapter" of the 90-year-old toy company.
LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 years.
Danish toymaker LEGO has refreshed the Technic Jeep Wrangler Rubicon range, the new version comes on March 1 to sell for $64.99.