At the heart of LEGO SMART Play is the LEGO SMART Brick, a tiny computer that fits inside a traditional 2x4 brick. Inside the brick is a custom-made ASIC chip measuring approximately 4.1mm in diameter ...
LEGO has just debuted its greatest innovation in 50 years, since the introduction of the LEGO Minifigure in 1978, at the Consumer Electronics Show in Las Vegas. It represents a radical shift to ...
LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets Your email has been sent LEGO is bringing its bricks to life. The company unveiled LEGO Smart Play, a new platform that builds ...
Kids who are used to playing interactive Lego Star Wars in the virtual world will now be able to have some of the same kind of adventures in the real world, thanks to a new Lego Star Wars Smart Play ...
Lego has unveiled its revolutionary "Smart Play" system, integrating advanced sensors, LED lighting and high-fidelity speakers into its iconic plastic bricks to create a more immersive building ...
On March 1st, 2026, The Lego Group is launching Smart Bricks, tiny computers hidden inside classic 2x4 bricks. These interact with NFC smart tags in new tiles and minifigures, link through Bluetooth, ...
New Delhi: At CES 2026 in Las Vegas, The LEGO Group stepped into unfamiliar territory. The company, known for plastic bricks and imagination-led play, unveiled a new technology platform called LEGO ...
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