According to researchers of a June 2024 study titled The Impact of Hallyu (Korean Wave) on Indian Youth’s Intention to Visit South Korea, “The Hallyu (Korean Wave) phenomenon has gained significant ...
Three Ghaziabad sisters, aged 16, 14, and 12, died by suicide, reportedly influenced by an obsession with Korean games and ...
In exclusive conversations with India Today, leads Choi Soo-young and Kim Jae-young reflect on why the show has resonated deeply with Indian audiences. Both actors credit India’s emotional ...
India’s love affair with all things Korean be it K drama, K beauty, did not arrive overnight it crept in quietly, one emotionally charged epis ...
India Today on MSN
Silent K-wave: What India's search data reveals?
Korean culture in India surged during Covid and never fully receded, embedding itself into daily habits through dramas, music ...
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