"Y'all LA is burning down and Kimberly Noel is literally posting, telling us to go buy Skims," a woman posted on Instagram.

Kardashian, a member of the apolitical famous family, shared a photo of First Lady Melania Trump at the inauguration.

Kim Kardashian's SKIMS brand taps K-Pop star Rosé for its latest Valentine's Day campaign. The collection offers classic intimates and loungewear.