JCPenney is trying to reinvent itself again. Will it work this time?
The new company is looking to get stronger with scale as it leverages complementary strengths that cover key retail areas, ...
Retail TouchPoints19d
Inside JCPenney’s Transformation: A Data-Driven Vision and Future-Ready Tech Stack
We look forward to continuing to deliver original, thought-provoking stories like this one to our readers in 2025. JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable ...
How Gen Z turned awkward holiday photos into viral gold for JCPenney Portrait Studios
The awkward holiday photo trend renewed JCPenney Portrait Studios and attracted new Gen Z customers, enhancing JCPenney's ...
Business Insider18d
My family tried the awkward holiday photo shoot at JCPenney and loved it. The trend captured a new generation — see what it was like.
boosting the JCPenney brand recognition among younger generations, but since all 357 studios in the United States are located inside JCPenney stores, there's an increase in foot traffic.
JCPenney Joins SPARC to Form Catalyst Brands
The new company, which is exploring its strategic options for Forever 21, is being led by Marc Rosen and expects to grow the ...