With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...

TV advertising in the U.S. is a $60 billion a year business, but despite the market size — or maybe because of it — brands and agencies have a difficult time keeping tabs on where their spots appear, ...

Startup iSpot.tv, which tracks TV ad impressions across 80 national broadcast and cable networks in the U.S. in real time, has raised $5 million in financing led by Madrona Venture Group, with ...

Well, that certainly didn't last very long, did it? Looks like Clear is already sending its unusual iSpot product to the great WiMAX network in the sky less than five months after its introduction. As ...

Riding a growth curve in TV advertising analytics, iSpot.tv announced an additional $30 million of investment capital. The Series C round in iSpot, founded in 2012, was led by existing investors ...

TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...

SAN JOSE, Calif. & BELLEVUE, Wash.--(BUSINESS WIRE)--Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced an expanded measurement partnership with iSpot.tv, the cross ...