Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

Rev up your engines as LEGO and Nintendo have teamed up once again to bring the high-speed thrills of Mario Kart to brick form. A new LEGO Super Mario: Mario Kart set is launching in August 2025, ...

On top of releasing exciting sets in 2026, LEGO is also changing the way we play with bricks. The LEGO Smart Play System comes with SMART Tags and SMART minifigures that activate SMART bricks for ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

BILLUND, Denmark & LAS VEGAS, Nevada — The LEGO Group unveiled LEGO SMART Play, a new interactive platform set to transform the way children and families build and play with LEGO bricks. The ...

2026 is already going to be a huge year for LEGO fans, but there are several great sets that might be flying under some ...

LEGO's newest sets have some clear winners and losers when it comes to offering the most bang per brick, and SMART brick fans ...