As a result, their cars often command higher prices in the resale market. Ultimately, the importance of branding in the resale of consumer products cannot be underestimated. A strong brand not ...

“Brand purpose is important for differentiating in a world where brands are in many ways similar.” Options for determining a brand purpose run the gamut from function to emotion, Tybout explained.

The power of emotion aside, we're also experiencing major market shifts, both technical and societal, that are intensifying the importance of smart branding for B2B—specifically branding that ...

Shark Tank investor and entrepreneur Kevin O'Leary recently shared on his Instagram the importance of building a brand for a ...

Why is employer branding becoming more important in the waste management sector? As the sector undergoes significant consolidation, particularly driven by private equity-backed acquisitions, ...

Brand heritage advertising leads to higher construal levels. Brand heritage advertising leads to a decrease in perceived brand uniqueness, but the effect is mediated by the construal level. Brand ...

When it comes to residential HVAC installations, homeowners are more likely to see an HVAC contractor’s brand as more important than the brand of equipment being installed, according to a recent ...

The role and importance of branding in the achievement of increased sales is explored. The growth of ‘own-labels’ in the UK is considered and the different reaction of competitors to this ...

In this social age, it is becoming increasingly important for HR to bolster their employer brand. This involves HR familiarising itself with what tools work best for which circumstances. HRDTV sat ...

Brand heritage advertising leads to higher construal levels. Brand heritage advertising leads to a decrease in perceived brand uniqueness, but the effect is mediated by the construal level. Brand ...