With a mic in hand, Bono belts out “Vertigo,” close enough to reach out and touch, as if you’re sharing the stage with him at the Beacon Theatre in New York. As he performs, the front row seat ...

Tech leaders share the engineering breakthroughs still needed to build immersive, scalable and interoperable digital ecosystems beyond today’s virtual worlds.

INGLEWOOD, Calif. (AP) — With a mic in hand, Bono belts out “Vertigo,” close enough to reach out and touch, as if you’re sharing the stage with him at the Beacon Theatre in New York. As he performs, ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

In D-Day: The Camera Soldier, a 20-minute immersive documentary out now on Apple Vision Pro, director Chloé Rochereuil and producer Victor Agulhon invite audiences to step into history, literally.

From next-generation exhibitions to brand activations like Netflix House, immersive experiences are increasingly impressing audiences with incredible real-time visuals, LEDs that cover entire rooms, ...

INGLEWOOD, Calif. (AP) — With a mic in hand, Bono belts out "Vertigo," close enough to reach out and touch, as if you're sharing the stage with him at the Beacon Theatre in New York. As he performs, ...