Once a novelty, just four years after its launch chocolate brand Cadbury Dairy Milk Silk (CDM Silk) became nothing more than ordinary. Chocolate being an impulse-driven category, the brand was being ...

Cadbury Dairy Milk Silk has for over a decade positioned itself as a premium chocolate and has become the second biggest chocolates brand in India. Positioned as an indulgent treat to be enjoyed with ...

The new Silk Nextmilk campaign is a plant-based play on the iconic Got Milk? ads The next generation ... Sailor has been dairy-free since she was 13, and follows a primarily vegan diet.