Advertisements will be shown twice during each match, in a split screen. Each ad will last 20 seconds and will fill the right ...

The new format will be introduced during pauses in live match play and overseen by ITV Sport's production team ...

ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...

An advert was shown in each half of France's victory over Ireland in a 'double-box' format, lasting for 20 seconds.

Six Nations games are set to feature ‘in-game ads’ in 2026 🏉📺 ...