The Veloster with the extra door wouldn't be the only new five-door planned for Hyundai's lineup, as an Elantra Touring based on the new European-market i30 sportwagon/hatchback is widely expected ...

Hyundai is blurring class lines with the Veloster. It's got doors like a coupe yet it's shaped like a hatchback. No matter what it's called, the Veloster is designed to win over just about everyone.

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Who cares, says Hyundai CEO Steve Yang. The three-door Veloster is an example of the hot automotive company's willingness to challenge industry conventions. WSJ's Evan Ramstad reports from Seoul.

Hyundai is blurring class lines with the Veloster. It's got doors like a coupe yet it's shaped like a hatchback. No matter what it's called, the Veloster is designed to win over just about everyone.