This K-beauty treatment takes a gentle approach to natural-looking lashes with lasting lift and curl ...

Recently, I got my first-ever lash lift and tint. The results were beautifully lifted and darkened yet natural-looking eyelashes, but what I wasn’t prepared for was what they told me right as I headed ...

A keratin lash lift is a treatment that curls and lifts natural lashes using a keratin-based solution. The lash lift process typically takes 45 minutes to an hour and can last 6-8 weeks with proper ...

Our eyes are the most impactful facial feature. This explains why the beauty industry is full of products– such as lash-defining mascaras and eyelash curlers– that enhance the windows to our souls.

Beauty treatments of the 21st century are largely aiming for an "I-woke-up-like-this" look. For instance, lip blushing is meant to give your lips a bit of color so they don't look dry or pale—hence ...

In recent years, the beauty industry has witnessed a significant transformation in lash care, particularly with the rise of lash lifts as a popular alternative to traditional lash extensions. In an ...

In 2019, fluffy lash extensions were all the rave and became an explosive trend that dominated the lash business over the next few years. Wispy hybrids, classic sets, 35mm minks, and more, lash ...

My relationship with mascara is complicated. I love the instant lift and definition, but resent the smudging, the clumping and the nightly scrubbing to get it all off. Most mornings, I can’t be ...