Color Theory is a fundamental area of study that explores how colors interact with each other and the effects they have on the viewer. It is essential for artists, designers, and anyone involved in ...

Finding the perfect red lipstick can feel like a lifelong quest. If you have a pile of swiped-only-once reds, you're not alone. Like Goldilocks, you want the red to be just right—not too blue, not too ...

As innovative visual aesthetics become increasingly important in the event world due to the fast-paced demand of new internet content, your event’s design needs to be top-notch. And while some of that ...

Chromatics are compelling and psychological—and their impact is perhaps that much more poignant when using analogous colors. The color scheme is derived from color theory—the study of how hues connect ...

The color wheel was first developed by English mathematician and physicist Sir Isaac Newton, who discovered that white light (what we perceive as colorless daylight) is composed of a spectrum of ...

Marketers across all professions know they have a tiny window of time — often a fraction of a second — to snag their audience's attention. Just think of all the ads you encounter daily, most of which ...

CHM copy purchased with funds from the S. Dillon Ripley Endowment. "Richly illustrated and interactive in its approach, How Color Works: Color Theory in the Twenty-First Century explores the ...