The next step of your script's journey to the TV screen.

Once you have identified the learning objective and behavior, it's time to brainstorm big ideas that will form the foundation of your script. Next, break down your big idea into smaller sections.

I hear that schools no longer teach kids how to write in script. They print words. So kids don’t have to do push pulls or big ovals anymore. That was practice for writing in script in the 1930s. My ...

In the 21st century, consumers have learned how to pick up on the “canned,” pre-written language businesses use in sales scripts to make their communications with customers come across as more ...