Zander Brumbaugh discovered Roblox when he was 12. Quickly, he went from playing on the platform to creating his own user-generated content and games. “The games I self-developed have garnered ...

Roblox will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on Friday.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Roblox is now rolling out the ability for developers to create subscriptions that they can sell in their experiences. Users won’t be able to buy subscriptions until sometime in November, however.