The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Dan McKone It’s become an ...

Annual planning used to set the pace, but strategy now lives in real time through automated, data-rich workflows. The ...

BI tools only work with clean, reliable data. Leaders can start by assigning ownership, setting clear standards and running regular checks. Focusing first on critical data sources and building ...

In my courses for Columbia's M.S. in Applied Analytics program, I emphasize analytical thinking as one of the most critical ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

For as long as humanity has conducted business, we’ve used data to make better decisions. Farmers observed which crops flourished in which seasons and planted accordingly. Vendors saw which products ...

Artificial intelligence has already demonstrated a wide range of useful applications, such as helping digital creators streamline their work. But, based on my experience as a business owner, I’ve ...

Data has always been relied upon to make business decisions. It's good data that allows businesses to understand how well things are going, and where improvements need to be made. With competitive ...

If HR leaders only assess the numbers when reviewing people analytics data, they risk making misguided decisions.

Companies spend lots of time trying to figure out who is engaged with their work, which managers are the most effective leaders, and how to keep good employees from leaving. Historically, those ...

Analytics have revolutionized many sports, and basketball is no exception. In the NBA, data-driven strategies are shaping everything from roster construction to game-time decisions. This article ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...