Roblox has become a trusted platform for kids, recognized by Newsweek as one of America's most trustworthy companies, despite ongoing online safety concerns.

Last year, Roblox introduced new parental controls and safety features for kids and teens to navigate their way safely through the game.

Roblox did not return a request for comment from MarketWatch. In many games, spending can feel like a necessary step to maximize a player's fun.

Roblox isn't facing a ban in the United States right now, but recent controversy has sparked debate on the platform's future in its home country.

Roblox CEO Dave Baszucki responds to criticism over the game's child safety, saying parents should act based on their own comfort level.