Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

Social media platforms use complex algorithms to decide what content appears on each user's feed. These systems are designed to filter massive amounts of posts and prioritize the ones most likely to ...

Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...

Ever wonder why your social media feed seems to “read your mind?” One minute, you’re watching a video about travel, and suddenly, your feed is filled with flight deals and hotel recommendations. It’s ...

For over 20 years, my organization has been involved with both researching and collaborating with technology companies, social media platforms and government agencies to understand, map and predict ...

Chinese tech giant ByteDance finalized its agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. TikTok announced on Jan. 22, 2026, that it has formed TikTok ...

Even though social media algorithms today may expand the reach of your content to non-followers, don’t forget how important social media followers are to your content marketing efforts. There’s a lot ...