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Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s ...

AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional organic traffic for ...

To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this year have faced uncertainty around the future of TikTok in the U.S., antitrust challenges to Alphabet and Meta, ...

Andy French is Head of Marketing for B2B PC at Toshiba Europe. He is responsible for Europe-wide marketing strategy and planning. Andy has a wealth of experience in the IT industry, with almost 25 ...

Determining their organization’s top marketing and advertising priorities is a primary responsibility of any CMO. Prioritizing their team’s main goals helps a CMO allocate resources and align efforts ...

Forbes contributors publish independent expert analyses and insights. Insights on board, CEO, and C-level marketing strategy issues Understanding who to sponsor starts with understanding the brand.

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

AI is reshaping how every industry operates, and marketing is at the center of that transformation. For CMOs, the conversation has shifted from what AI can do to what AI can deliver. Because although ...

CMOS stands for Complementary Metal Oxide Semiconductor. Even though it’s a small chip on your motherboard, it does a lot more than you might expect. First, let’s clear up a common misunderstanding: ...