Omnicom Media Group intends to integrate data from its Omni ID identity solution with TelevisaUnivsion’s work to help its clients identify and measure response from Spanish-speaking consumers.

Data-hungry AI applications are fed complex information, and that's where graph databases and knowledge graphs play a crucial role.

Goodway Group built its own first-party ID solution dubbed Passport One that allows advertisers to connect to multiple data sets in one place.